Salt Entertainment
Dice rolling across a dark table during a tabletop game

Why we exist

WE ARE A FRANCHISE STUDIO.

Salt exists to create franchises and products that people genuinely love

We don’t think of ourselves as a game company, a publishing company, or a consumer products company. We are a franchise studio. Every book, game, product, experience, partnership, and piece of content should strengthen the entire brand.

This philosophy applies whether we are working on our own brands or working in partnership with outside IP.

Our goal isn’t simply to launch successful products. Our goal is to build worlds that people want to spend time in, and communities that want to come back again and again.

Meet the team

Publishing, games, licensing and community — built by people who have shipped it before.

Holly Rawlinson, Co-founder and CEO at Salt Entertainment

Holly Rawlinson

Co-founder and CEO

Holly Rawlinson is a brand builder and creative executive, founder of Salt Entertainment — an IP and publishing venture spanning books, comics, games, and consumer products.

She previously led commercial and creative strategy at Click Media, behind multi-million-dollar creator brands including hungryboy™, Dirtyboy™, and The Green Gang. With senior experience across DreamWorks, Paramount, NBC Universal, Ubisoft, and Mattel, she specialises in transforming talent and ideas into scalable brands.

  • Brand building
  • Creative strategy
  • Licensing
John Nee, Co-Founder at Salt Entertainment

John Nee

Co-Founder

John Nee is a transmedia executive, entrepreneur, and best-selling author with three decades spanning comics, publishing, video games, tabletop games, and collectibles.

He has held leadership roles at WildStorm Productions, DC Comics, Marvel Comics, and Cryptozoic Entertainment, and is also the co-author of historical mystery novels The Murder of Mr. Ma and The Railway Conspiracy. He brings a rare blend of creative vision and operational leadership to modern transmedia IP.

  • Transmedia
  • Publishing
  • Collectibles
Kristian Nee, Producer at Salt Entertainment

Kristian Nee

Producer

Kristian Nee is a creative entrepreneur and educator dedicated to building enriching educational experiences for artists. As a key contributor to Proko, one of the largest online art education platforms, he has played a pivotal role in developing courses and content that have reached hundreds of thousands of artists around the globe.

His approach combines traditional artistic training with modern content creation, collaborating with leading illustrators and designers to keep learning accessible and engaging.

  • Education
  • Creator communities
  • Content
Geoff Skinner, President, Salt Games at Salt Entertainment

Geoff Skinner

President, Salt Games

Geoff Skinner is a veteran entertainment executive and producer with 20+ years of leadership across consumer products, licensing, and marketing.

As SVP of Operations at CMON Limited, he built and scaled the company's licensing division, led worldwide marketing, and spearheaded CMON's entertainment and events initiatives. His campaigns have driven over $100M in presales and crowdfunding.

  • Consumer products
  • Marketing
  • Crowdfunding
Michael Shinall, Director of Design and Development at Salt Entertainment

Michael Shinall

Director of Design and Development

Michael Shinall is a board game designer, developer, and creative director with over a decade of experience bringing tabletop games to life. He has led the development of numerous bestselling titles and licensed properties, combining deep mechanical design with a strong focus on player experience and thematic storytelling.

His work spans acclaimed games such as A Song of Ice and Fire: Tabletop Miniatures Game, Bloodborne: The Board Game, Marvel Zombies: A Zombicide Game, DCeased: A Zombicide Game, and Masters of the Universe: Clash for Eternia.

  • Game design
  • Development
  • Licensed IP
Maria Perry, Producer / Operations Manager at Salt Entertainment

Maria Perry

Producer / Operations Manager

Maria started out in film and theater before transitioning to the world of tabletop via ecommerce. She was COO and then interim CEO of Dice Envy, the tabletop gaming accessory company.

She produced and performed in a handful of actual play shows and podcasts, and worked as assistant and lore master to celebrated DM Jasper W. Cartwright, before finding her home at Salt Entertainment.

Maria serves as Project Manager and Producer, as well as spearheading logistics here at Salt, working closely with our Board Game Designers, Manufacturing Partners, and Fulfillment Team to make sure everything goes according to plan.

  • Production
  • Operations
  • Tabletop
Contact ushollyrawlinson@salt-ent.com