People Profile: Geoff Skinner, President of Games at Salt Entertainment

Licensing International has profiled Geoff Skinner, President of Games at Salt Entertainment, as part of its ongoing People Profile series spotlighting the professionals powering the global licensing community.

In the interview, Geoff talks about finding his way into licensing "through the side door" from entertainment, production and marketing — and how he built that passion into licensing divisions that became the largest source of revenue for the companies behind them.

He also shares what a typical day looks like at Salt, why licensed games should be ambitious and genuinely worthy of their properties, and why authenticity with fans is now "the minimum price of admission" for any licensing partnership.

Read the full conversation on the Licensing International website.